While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 virtually every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in North Granville NY , which was later revealed on TV and in cinema. They likewise presented ladies’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started work on brochures, direct-mail advertising and sales promotion products, along with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Show Interview, Chevrolet sales executives admitted no name had actually been selected for the brand-new vehicle, but did announce that prices of 1967 Chevy Camaro for sale in North Granville NY model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Business researchers likewise found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s most pushing challenge was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in North Granville NY by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, began the press conference by stating all participants were now charter members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was picked as the name for Chevy’s brand-new four-passenger cars to honor the tradition of beginning Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.