While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Flagstaff AZ , which was later revealed on TELEVISION and in cinema. They likewise presented females’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started work on catalogs, direct mail and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Flagstaff AZ model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later trigger the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company scientists likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been launched using the Panther name, Chevy’s many pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Flagstaff AZ by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference via telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the news conference by stating all individuals were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently announced that Camaro was selected as the name for Chevy’s brand-new four-passenger cars to honor the custom of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.