While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to develop a 30 -minute movie The Camaro for sale in Kittanning PA , which was later revealed on TV and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly began work on catalogs, direct mail and sales promo materials, together with print, outside and TV/radio advertising. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had actually been picked for the new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Kittanning PA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers likewise found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s a lot of pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Kittanning PA by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were linked in real time for a press conference via telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the news conference by declaring all participants were now charter members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was chosen as the name for Chevy’s brand-new four-passenger cars to honor the tradition of beginning Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.