While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every element of the car’s design and development, from initial design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute motion picture The Camaro for sale in Sturgeon MO , which was later on shown on TV and in movie theaters. They also presented females’s clothing called the Camaro Collection and even a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct-mail advertising and sales promotion materials, together with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives admitted no name had been selected for the new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Sturgeon MO model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Company researchers likewise discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched using the Panther name, Chevy’s many pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Sturgeon MO by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for an interview via telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the news conference by declaring all participants were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently announced that Camaro was chosen as the name for Chevy’s new four-passenger sports car to honor the tradition of beginning Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.