While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 virtually every aspect of the automobile’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Westpoint IN , which was later shown on TV and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro road race video game.
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In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with catalogs, direct-mail advertising and sales promotion products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives confessed no name had been chosen for the new car, however did announce that prices of 1967 Chevy Camaro for sale in Westpoint IN design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business scientists also found other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been released utilizing the Panther name, Chevy’s many pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Westpoint IN by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were hooked up in real time for an interview via telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, started the press conference by declaring all participants were now charter members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes with confidence revealed that Camaro was chosen as the name for Chevy’s brand-new four-passenger cars to honor the tradition of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.