While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 practically every aspect of the car’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Sylvester GA , which was later on shown on TV and in movie theaters. They also presented women’s clothes called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began deal with catalogs, direct mail and sales promo materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been picked for the brand-new automobile, however did announce that prices of 1967 Chevy Camaro for sale in Sylvester GA model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists reportedly discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Business researchers likewise discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched using the Panther name, Chevy’s a lot of pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Sylvester GA by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were linked in real time for a press conference through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, began the news conference by proclaiming all individuals were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was chosen as the name for Chevy’s new four-passenger cars to honor the tradition of beginning Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.