While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 practically every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to create a 30 -minute film The Camaro for sale in Packwaukee WI , which was later revealed on TELEVISION and in movie theaters. They also introduced women’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began work on catalogs, direct-mail advertising and sales promo products, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives admitted no name had been picked for the brand-new vehicle, but did reveal that pricing of 1967 Chevy Camaro for sale in Packwaukee WI design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had currently been launched using the Panther name, Chevy’s many pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Packwaukee WI by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference through telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, started the news conference by declaring all participants were now club members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes with confidence revealed that Camaro was selected as the name for Chevy’s new four-passenger cars to honor the tradition of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.