While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to create a 30 -minute film The Camaro for sale in Nekoosa WI , which was later shown on TELEVISION and in movie theaters. They also presented ladies’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started work on brochures, direct mail and sales promo products, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the new automobile, however did announce that pricing of 1967 Chevy Camaro for sale in Nekoosa WI model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s most pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Nekoosa WI by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for an interview through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the news conference by proclaiming all participants were now charter members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes with confidence revealed that Camaro was chosen as the name for Chevy’s new four-passenger cars to honor the custom of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.