While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every element of the car’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly documented. Chevy used the possessions to produce a 30 -minute movie The Camaro for sale in Nappanee IN , which was later revealed on TV and in cinema. They likewise presented females’s clothing called the Camaro Collection as well as a Camaro road race video game.
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In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away began deal with catalogs, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio advertising. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the brand-new automobile, however did reveal that prices of 1967 Chevy Camaro for sale in Nappanee IN design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists apparently found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business scientists also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released using the Panther name, Chevy’s a lot of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Nappanee IN by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for an interview via telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the press conference by proclaiming all individuals were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was chosen as the name for Chevy’s brand-new four-passenger sports car to honor the custom of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.