While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to create a 30 -minute motion picture The Camaro for sale in Montoursville PA , which was later on revealed on TELEVISION and in cinema. They also presented women’s clothes called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started work on brochures, direct-mail advertising and sales promo materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the new automobile, however did announce that rates of 1967 Chevy Camaro for sale in Montoursville PA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Business researchers likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released using the Panther name, Chevy’s the majority of pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Montoursville PA by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were hooked up in real time for an interview by means of telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, began the press conference by stating all participants were now club members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes with confidence announced that Camaro was picked as the name for Chevy’s brand-new four-passenger sports car to honor the tradition of beginning Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.