While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 practically every aspect of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the possessions to create a 30 -minute film The Camaro for sale in Liberty IL , which was later revealed on TV and in cinema. They also presented ladies’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on brochures, direct mail and sales promotion products, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives confessed no name had been chosen for the brand-new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Liberty IL model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Business researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s the majority of pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Liberty IL by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were hooked up in real time for an interview via telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the news conference by stating all participants were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently announced that Camaro was picked as the name for Chevy’s new four-passenger cars to honor the custom of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.