While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 essentially every element of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the assets to create a 30 -minute movie The Camaro for sale in Leesburg AL , which was later on shown on TV and in movie theaters. They also introduced ladies’s clothes called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started work on catalogs, direct mail and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Leesburg AL model will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company scientists also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s many pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Leesburg AL by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were hooked up in real time for a press conference via telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the news conference by proclaiming all participants were now charter members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was selected as the name for Chevy’s new four-passenger sports car to honor the custom of beginning Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.