While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 virtually every aspect of the vehicle’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to create a 30 -minute movie The Camaro for sale in Jupiter FL , which was later revealed on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away began deal with catalogs, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Interview, Chevrolet sales executives confessed no name had been selected for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Jupiter FL design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers supposedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company researchers likewise discovered other meanings, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been launched using the Panther name, Chevy’s the majority of pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Jupiter FL by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were hooked up in real time for a press conference via telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, began the news conference by stating all participants were now charter members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was picked as the name for Chevy’s new four-passenger cars to honor the tradition of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.