While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 practically every element of the car’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Howe IN , which was later shown on TV and in movie theaters. They also introduced women’s clothes called the Camaro Collection and even a Camaro road race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started work on brochures, direct mail and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New york city Automobile Program Press Conference, Chevrolet sales executives confessed no name had actually been picked for the new car, however did announce that rates of 1967 Chevy Camaro for sale in Howe IN design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s rumored that Ford Motor Company researchers likewise discovered other definitions, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had actually already been released using the Panther name, Chevy’s many pressing difficulty was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Howe IN by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were connected in real time for an interview through telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the news conference by declaring all participants were now club members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes with confidence revealed that Camaro was chosen as the name for Chevy’s brand-new four-passenger cars to honor the custom of beginning Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.