While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 virtually every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the possessions to develop a 30 -minute motion picture The Camaro for sale in Hartselle AL , which was later on shown on TV and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro roadway race game.
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In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on brochures, direct mail and sales promotion products, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the brand-new automobile, however did reveal that prices of 1967 Chevy Camaro for sale in Hartselle AL design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers reportedly found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s most pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Hartselle AL by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, started the news conference by proclaiming all participants were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes with confidence revealed that Camaro was picked as the name for Chevy’s new four-passenger cars to honor the tradition of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.