While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Greenville AL , which was later revealed on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly began work on brochures, direct mail and sales promo products, in addition to print, outside and TV/radio advertising. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives admitted no name had actually been selected for the brand-new vehicle, however did announce that pricing of 1967 Chevy Camaro for sale in Greenville AL design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually currently been launched using the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Greenville AL by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were hooked up in real time for an interview by means of telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the press conference by proclaiming all individuals were now charter members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was selected as the name for Chevy’s brand-new four-passenger cars to honor the tradition of beginning Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.