While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every aspect of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Glendale AZ , which was later on revealed on TV and in movie theaters. They also presented females’s clothing called the Camaro Collection as well as a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started deal with brochures, direct-mail advertising and sales promotion materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Automobile Program Interview, Chevrolet sales executives admitted no name had actually been selected for the brand-new automobile, but did reveal that prices of 1967 Chevy Camaro for sale in Glendale AZ design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Business researchers also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s most pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Glendale AZ by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference via telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the news conference by declaring all individuals were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was picked as the name for Chevy’s new four-passenger cars to honor the custom of beginning Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.