While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a vehicle they called the Panther.
All through the summer season of 1965 virtually every element of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and carefully documented. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Falls Church VA , which was later revealed on TELEVISION and in cinema. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately started work on brochures, direct-mail advertising and sales promotion products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Car Program Press Conference, Chevrolet sales executives admitted no name had been picked for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Falls Church VA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Company researchers also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched utilizing the Panther name, Chevy’s the majority of pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Falls Church VA by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were connected in real time for an interview through telephone lines. Elliot M. “Pete” Estes, who changed “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the news conference by proclaiming all individuals were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently revealed that Camaro was picked as the name for Chevy’s brand-new four-passenger cars to honor the custom of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.