While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 practically every element of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and carefully recorded. Chevy utilized the assets to develop a 30 -minute film The Camaro for sale in Concord MA , which was later on revealed on TELEVISION and in movie theaters. They also presented females’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, right away started work on brochures, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New york city Auto Show Interview, Chevrolet sales executives admitted no name had been selected for the new vehicle, however did reveal that pricing of 1967 Chevy Camaro for sale in Concord MA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management banned the concept, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Company researchers also discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually currently been released using the Panther name, Chevy’s a lot of pushing obstacle was to now relabel their new Mustang killer, the Camaro. Camaros are found in Concord MA by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were hooked up in real time for a press conference through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, began the press conference by stating all individuals were now club members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently announced that Camaro was picked as the name for Chevy’s new four-passenger sports car to honor the tradition of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.