While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Cloverdale IN , which was later on revealed on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started deal with brochures, direct-mail advertising and sales promo products, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the new vehicle, but did reveal that pricing of 1967 Chevy Camaro for sale in Cloverdale IN design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM researchers supposedly discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company scientists also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch materials had already been released using the Panther name, Chevy’s most pressing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Cloverdale IN by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the press conference by declaring all individuals were now charter members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes with confidence revealed that Camaro was picked as the name for Chevy’s brand-new four-passenger sports car to honor the custom of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.