While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of a vehicle they called the Panther.
All through the summertime of 1965 virtually every element of the automobile’s design and development, from initial design sketches to clay models, was photographed and carefully documented. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Canandaigua NY , which was later on shown on TV and in movie theaters. They likewise introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started work on catalogs, direct mail and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had been selected for the brand-new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Canandaigua NY design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy considered utilizing the letters “GM” in the name, and created G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM scientists apparently found the word in a French dictionary as a slang term for “friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been released using the Panther name, Chevy’s the majority of pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Canandaigua NY by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were linked in real time for an interview by means of telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Supervisor in July 1965, started the press conference by proclaiming all participants were now club members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes confidently announced that Camaro was chosen as the name for Chevy’s brand-new four-passenger sports car to honor the tradition of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.