While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 virtually every element of the car’s design and advancement, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute movie The Camaro for sale in Caledonia MI , which was later revealed on TELEVISION and in cinema. They also presented females’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on catalogs, direct mail and sales promo materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Car Show Interview, Chevrolet sales executives admitted no name had actually been chosen for the brand-new vehicle, but did reveal that pricing of 1967 Chevy Camaro for sale in Caledonia MI design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by numerous names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management banned the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s many pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Caledonia MI by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were connected in real time for a press conference by means of telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the press conference by stating all participants were now charter members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes with confidence announced that Camaro was selected as the name for Chevy’s brand-new four-passenger cars to honor the custom of starting Chevy design names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.