While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summertime of 1965 practically every aspect of the vehicle’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Buckeye AZ , which was later revealed on TV and in cinema. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began deal with brochures, direct mail and sales promo products, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives confessed no name had actually been selected for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Buckeye AZ design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM scientists supposedly found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Business researchers likewise discovered other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been launched using the Panther name, Chevy’s many pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Buckeye AZ by looking for classic car dealers.
Lastly, on June 28, 1966, General Motors held a live interview in Detroit’s Statler-Hilton Hotel. It was the very first time in history that 14 cities were hooked up in real time for an interview through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the press conference by proclaiming all participants were now charter members of the Society for the Removal of Panthers from the Automotive World (SEPAW.) Estes with confidence announced that Camaro was picked as the name for Chevy’s new four-passenger cars to honor the tradition of beginning Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.