While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a vehicle they called the Panther.
All through the summer of 1965 virtually every aspect of the vehicle’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy utilized the assets to create a 30 -minute motion picture The Camaro for sale in Chester CA , which was later revealed on TV and in movie theaters. They also presented ladies’s clothes called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started work on catalogs, direct mail and sales promotion materials, together with print, outdoor and TV/radio marketing. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives confessed no name had been selected for the brand-new automobile, but did announce that prices of 1967 Chevy Camaro for sale in Chester CA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Commander and Nova. It’s also rumored that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company scientists also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Due to the fact that a number or pre-launch products had already been released utilizing the Panther name, Chevy’s a lot of pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Chester CA by looking for classic car dealers.
Finally, on June 28, 1966, General Motors held a live press conference in Detroit’s Statler-Hilton Hotel. It was the first time in history that 14 cities were linked in real time for an interview through telephone lines. Elliot M. “Pete” Estes, who replaced “Bunkie” Knudsen as Chevrolet General Manager in July 1965, started the press conference by proclaiming all participants were now charter members of the Society for the Elimination of Panthers from the Automotive World (SEPAW.) Estes confidently announced that Camaro was chosen as the name for Chevy’s brand-new four-passenger sports car to honor the custom of starting Chevy model names with the letter C such as the Corvette, Corvair, Chevelle, and Chevy II.